Category Archives: Articles

GoPro Hero 6 What will it Take?

GoPro Hero 6

It is no secret that GoPro had a pretty bad 2016 in terms of sales performance and the Karma Gate battery off incident. The company is loosing money but still shows signs of life. In the 4th quarter of 2016 GoPro was profitable on a non-GAAP basis with income of $42 million.  With the stock closing price today of $8.90, a far cry from the nearly $90 it was worth in October 2014, there needs to be a change of epic proportions if the company is expected to remain viable.

There are threats from new technologies like AR, VR and Snapchat Glasses among others that threaten to impede the company going forward. How can a camera company evolve overnight to survive in such a market.  We believe the answer is by innovating it’s way out of the whirlpool that it finds itself in.

→ Continue Reading Full Post ←

Frog Tongue Science in Slow Motion!

Frog Tongue Science

A new study released by Georgia Tech led by Alexis Noel, Mechanical Engineering Ph.D. student at that institution has revealed the hidden nature and mechanics of how frogs use their squishy and sticky tongues to eat their prey. With acceleration forces  reaching 12 Gs these prey experiment over 4x that of astronauts in a rocket leaving the atmosphere at 3 Gs.

With the use of high speed video cameras  at over 1,000fps the study was able to reveal the complex motion, eye retraction and viscous properties of the frog’s elastic tongue while catching prey.  The frog uses a mucus like substance on the tongue to generate the stickiness necessary to envelop the insect prey without ejecting them off from the brutal speed and force generated.

→ Continue Reading Full Post ←

Lumix GH5 10 Must See Videos!

Lumix GH5 VFR Mode Menu

Seems like the GH5 introduction has really made a splash on the web, TV tech news media and in enthusiast circles. The spec sheet alone is the most advanced of any DSLR or Mirror-less camera to date concerning the acquisition of professional video.  There is however one setting that does interest us more than any other and that is the  180fps VFR mode on 1080p resolution.

Slow motion samples are very hard to come by on this pre production camera for what seems to be an unofficial lock on that feature with testers according to some rumors. However we have learned that the feature is not locked and it is available to everyone on the test units but it requires UHS II U3 SDXC cards which many users simply did not have available.

→ Continue Reading Full Post ←

BEST SLOW MOTION CAMERAS OF 2016!

BEST SLOW MOTION CAMERAS

The end of 2016 is upon us and now it is time to look back across the year and see what delivered in affordable slow motion gear.  While many cameras had higher frame rates, only a few really shined and delivered on the promise of offering HD quality and higher than normal frames per second “fps” at an attractive price point.

Many promised lots of performance and didn’t deliver and some have yet to ship which means they will not be counted in the running. Only cameras that are shipping and fully available are being considered for this list. However we will mention upcoming promised cameras as a side note for future consideration.

→ Continue Reading Full Post ←

OK Go Slow Motion Video Makes History!

OK Go Slow Motion

The Rock band OK Go has teamed up with Morton Salt to deliver a special kind of music video for Giving Tuesday which is tomorrow November 29th, we encourage you to give back.  The spectacular video was shot for the most part on a synchronized experiment on set in just 4.2 seconds.  The band’s lead singer Damian Kulash directed the music video which had thousands of hours of planning by the band members, Vfx crew and Camera operators for flawless execution.

The footage is not a single continuous shot but a series of takes that really last fractions of a second. The recording is anywhere from 60fps to 6000fps depending on the action.    A Bolt slow motion robotic arm was used for controlling camera motion with precise programming.

→ Continue Reading Full Post ←

Are Consumer Cameras About to Disappear?

Consumer Cameras sales

Tony Nurthrup has created a video eulogy of the consumer cameras along with a long explanation of why the camera as we know it will cease to exist. It is not only about the form factor change and plethora of options but the ability of camera companies to make money from their camera lines.

There has been a continued drop in consumer cameras of all kinds including SLR or ILC systems sales since their peak in 2011. The smartphone is killing the camera and no matter how many phone like features like WiFi, Bluetooth or Social Media share are incorporated in compact cameras; they continue to go down in sales and swamping the bargain bins of oblivion.

→ Continue Reading Full Post ←