It seems that the cellphone has once again taken no prisoners when it comes to the portable consumer camera. Casio which was probably the most influential affordable high-speed camera developer 10 year ago with the EX-F1 has now decided to retrench and effectively end their portable consumer camera development due to mounting losses with no clear path to profitability for the division.
The Japanese hi-tech company generated a loss of 500 million Yen (or $4.6 million U$) in the 2017 fiscal year for the division. They will effectively pull out of the market to stop the bleeding. It is quite sad to see a company that created the EX-F1 and the excellent EX-FH20 eliminate their entire consumer camera division. Could things have been different and could they have avoided the phone camera erosion that has obliterated the sales of most manufacturers? Our only thought would be that they did not innovate fast enough to remain competitive for the consumer to be a real alternative.
In what could be condensed into a mild refresh at best; the newly released Sony FS7 Mark II Super 35mm 4k Camera does little to entice owners of the Sony FS7 to upgrade. It seems to be a way to replace the camera and entice new buyers without actually offering anything really revolutionary.
To be fair there are a few improvements like the E Mount now has a PL like locking mechanism for easier lens detachment without twisting. This is ideal for lenses with filters and matte box attached. Also the integrated electronic Variable ND brings it in line with other cameras that offer this compelling option to avoid ND filters altogether while setting the camera for 1/180º shutter. Added also is BT.2020 color space for UHD recording at 10 and 12 bits, 10 assignable buttons vs 6 in the Mark 1 and a few new LEDs and ergonomic fixes from user feedback on the Mark 1.
Tom Guilmette is no stranger to slow motion work. His career shooting sports, nature and other subjects over 20 years has been quite prolific and without you knowing for the most part, his work has been probably displayed on your TV many times.
In this Celtics Insider Piece at Comcast Sportsnet, Tom Guilmette talks about his process and his ownership of a Phantom Flex Camera. How it lets him capture the unseen and making action moments last much longer in order to appreciate the epic nature of basketball court action.
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