Tag Archives: photokina

Hasselblad True Zoom Signaling the Future?

Hasselblad True Zoom moto mods

The recently announced Hasselblad True Zoom is an add on module for the Moto Z + Moto Mods™ smartphone platform which lets you add modules to your already very capable phone to increase it’s feature set.  A Pico Projector, a much larger battery, a JBL speaker set and now the Hasselblad True Zoom 10x Optical zoom are the current back plate options for this new ecosystem.

What may look like a gimmick to some; it may be the advent of a personalized and very powerful experience for the future of smartphone use. What if you could add the advantages of a larger camera sensor and higher frame rates with built in processing to your phone when needed. What if you could add a built in microscope back plate to the phone for biologists on the field or a sensor module for tracking scientific concepts with the phone as a central part of experiments. The sky seems to be the limit here. → Continue Reading Full Post ←

Canon 5D Mark IV Slow Motion Samples!

Canon 5D Mark IV

For many the EOS 5D Mark IV was to be the resurrection of the DSLR camera as a video professional’s tool of choice. However just looking at the reactions online and the spec sheet itself it looks like Canon missed the mark by a mile in this aspect.  Several camera shortcomings like the codec, crop factor in 4k and lower resolution for higher frame rates come to mind.

The over four year wait which was about the same between the Mark II and Mark III models is extremely long for a product class that needs to evolve constantly in order to remain competitive. With Sony and Panasonic doing real innovation in the video space in a much smaller time frame usually 18 months, Canon needed a product that could withstand to scrutiny for a few years. → Continue Reading Full Post ←

Canon 5D Mark IV disappoints with 120fps 720p!

Canon 5D Mark IV

We have been following the rumors on the next version of the Canon 5D with some subdued but hopeful enthusiasm. However, as many rumor sites now claim the final specs for the camera to be released next month probably at Photokina; it is clear that there is a big disconnect in performance from the common DSLRs in the Canon line and the mirror-less competitors from Sony and Panasonic.

There is a lot to like in the camera specs but also a lot of disappointing things for the video enthusiast or professional.   The camera has always been primarily a stills powerhouse and it is clear that this pedigree is maintained in the Mark 4. Auto Focus with dual pixel tracking support, pixel count and sensor should be heavily improved along with dynamic range as seen in the 80D and the impressive 1DX Mark II. → Continue Reading Full Post ←

Photokina Expected Camera Announcements

Photokina 2016

We are just a couple of months away from Photokina 2016 which takes place from Sept 20-25th in Cologne Germany.  There are quite a few refresh expectations when it comes to cameras but there are also rumors of new announcements. As to what is solid and or dependable remains a mystery but rest assured there will be some good hardware presented.

For starters the updates to popular higher end camera lines in the Nikon, Canon, Sony and Panasonic lines should be announced with most of them sporting higher frame rates as specs. Continuous Phase Auto focus will continue to be a trend this year as more sensors support it. → Continue Reading Full Post ←

EOS 5D Mark 4 Rumored to have 120fps 1080p!

EOS5DMark4Rumor

Canon is often accused of being too slow to react and update their line compared to the competition. However when you look back and see cameras like the 7D Mark 1 which introduced 60p 720p video to the EOS line it is much harder to judge them as other cameras topped at 30p.

The 5D Mark III has been a best selling camera for Canon but it is getting long in the tooth.  The lack of 4k video is a sore spot for the camera line that introduced cinematic looking footage to the masses. The upcoming 5D mark IV (4) rumors suggest that not only 4k is in the cards but 1080p 120fps as well. → Continue Reading Full Post ←

Pre Photokina Camera Rumors Abound!

RumorSquash

We are less than a month away from Photokina expo September 16 – 21, 2014 in Cologne Germany.  That means all sorts of speculation and rumors are reaching the web with some credible to the absolutely far out ridiculous.  Here are a few rumors that we have received from sources that claim are the real deal and could be somewhat credible. However these could all be speculative at best take them with a pinch of salt.

 Canon EOS 7D replacement Rumor Specs: → Continue Reading Full Post ←