Tag Archives: Speculation

GoPro Being Acquired by Xiaomi?

GoPro Being Acquired by Xiaomi

Last week the site The Information posted a piece stating the possibility of GoPro being bought out by Chinese electronics company Xiaomi which are the makers of the main competitor to GoPro in the same form factor with the Yi camera line.   We liked the Yi 4k+ last year as it delivered pretty acceptable quality in 4k 60p in a GoPro like the body+enclosure design. We were not thrilled by the bit rates or the slow-motion quality but it was in the running for the best alternative action camera with a lower price.

If the rumors are true Xiaomi will be consolidating the Action camera market and improving the Yi camera line overnight by rebranding it to GoPro as the name might be just as valuable as the technology being acquired.  Most of the current Yi camera products share the components with pre Hero 6 Black cameras like the Hero 5 Black as they were based on the Ambarella chips that GoPro used for a decade. → Continue Reading Full Post ←

Blackmagic Design Teases New Camera!

Blackmagic Design has teased the camera enthusiast world with an announcement due in just 21 hrs. Some expectations call for an updated pocket cinema camera while others talk about a new modular design that could be portable or studio like depending on configuration. We will have to wait and see. The live press conference video  tomorrow 12.00pm PST is going to end the speculation, see below:

GoPro Hero 6 What will it Take?

GoPro Hero 6

It is no secret that GoPro had a pretty bad 2016 in terms of sales performance and the Karma Gate battery off incident. The company is loosing money but still shows signs of life. In the 4th quarter of 2016 GoPro was profitable on a non-GAAP basis with income of $42 million.  With the stock closing price today of $8.90, a far cry from the nearly $90 it was worth in October 2014, there needs to be a change of epic proportions if the company is expected to remain viable.

There are threats from new technologies like AR, VR and Snapchat Glasses among others that threaten to impede the company going forward. How can a camera company evolve overnight to survive in such a market.  We believe the answer is by innovating it’s way out of the whirlpool that it finds itself in. → Continue Reading Full Post ←