Tag Archives: GoPro Karma 2

GoPro Hero 6 What will it Take?

GoPro Hero 6

It is no secret that GoPro had a pretty bad 2016 in terms of sales performance and the Karma Gate battery off incident. The company is loosing money but still shows signs of life. In the 4th quarter of 2016 GoPro was profitable on a non-GAAP basis with income of $42 million.  With the stock closing price today of $8.90, a far cry from the nearly $90 it was worth in October 2014, there needs to be a change of epic proportions if the company is expected to remain viable.

There are threats from new technologies like AR, VR and Snapchat Glasses among others that threaten to impede the company going forward. How can a camera company evolve overnight to survive in such a market.  We believe the answer is by innovating it’s way out of the whirlpool that it finds itself in. → Continue Reading Full Post ←

Ambarella H3 Paves Way for Portable 8k Video!

Ambarella H3

Ambarella has introduced two new SoC chipsets for portable electronics that shoot video.  The H3 capable of up to 8k video or dual 4k 60fps streams for 360º VR video and also the H22 which is a souped up version of the H2 found on cameras like the Yi 4k+ that will be shooting 4k 60p and up to 120fps 1080p video.

No real leads were given into what specific cameras will be incorporating the new chipset but from indications of past releases it is safe to say that the best action cameras, some high end phones and drone centric cameras will be sporting this new SoC in their specs by the end of this year.  If we had to bet we will probably see a Hero 5+ using the H22 before the H3 as 8k video seems a huge jump for a refresh model. → Continue Reading Full Post ←